Amrita Shah : She believes that beauty in contemporary India is no longer a matter of genes or serendipity. It is a serious undertaking involving calisthenics, weight training, diet control, body re-countouring, dermatology, dental reconstruction, make-up, photo sessions, dress fittings, dance instruction, speech therapy, etiquette courses, yoga, mantras, meditation etc etc. In short the making of beauty is an industry and beautiful women akin to products made to standard specifications. Peerless beauty at one's fingertips! Glamour, however, can be an addictive thing. It is a phenomenon that is slowly threatening to take over every aspect of our lives.

 

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